We provide clients a fully integrated services approach including design inspiration, product development, merchandising, business strategies, and consumer trends.

doneger

Our Services

forecasting

Forecasting

We inspire our clients by providing edited direction around design, product development, color, fabric, and silhouette.

Our color and trend team travels the world identifying key trends in lifestyle, fashion, color, fabric and more. We provide an edited point of view to inform design, product development, and merchandising decisions. Our work serves as inspiration for those that value creative thinking, in and out of the fashion and retail industries.

consumer insights

Consumer Insights

We help clients identify consumer trends to create a more relevant and compelling customer experience.

Today’s fashion and retail-savvy consumer is more informed and powerful than ever. She is coveting lifestyle references and demands relevancy from brands and inspiring retail experiences. We identify trends in consumer behavior and sentiment and interpret the opportunities and challenges these present in order to help clients plan for the future.

market retail

Market + Retail Direction

We capture market intelligence to inform our client’s key business decisions, beginning with their most powerful investment: product and merchandising.

Our team has unique industry access which informs our perspective on the most important trends, fashion directions and merchandising insights for our clients. This is expressed in highly customized approaches, with the goal of delivering an optimal merchandising strategy.

customized

Customized Strategies

We provide a fully integrated retail consultancy solution.

We take a hands-on approach to cater to the unique needs of each individual client. We study and evaluate our clients’ business needs and establish a strategic roadmap to success.

At Doneger, we work as one team, ensuring depth and consistency in perspective and recommendations for our clients.

Doneger Merchandising

Our core business provides retailers with extensive consulting services, seasonal merchandising direction and current business and market analysis in all classifications, sizes and price levels for women’s, men’s and children’s apparel, accessories and footwear.

Directives West

Our West Coast merchandising team provides market analysis, extensive retail and street coverage, and insight into the West Coast lifestyle as it relates to fashion and the consumer.

Doneger Creative Services

Our lifestyle, trend and color forecast offering is comprised of a broad range of products and services devoted to the apparel, accessories, footwear, beauty, home and lifestyle markets.

Price Point Buying

With a focus on women’s, men’s and children’s apparel, accessories, footwear and home, PPB presents clients with outstanding opportunistic buys and facilitates business relationships in the value-driven marketplace.

Tobe

Our consumer-centric fashion think tank, TOBE defines the influence fashion and aesthetics have on the consumer, delivering creative strategies in the areas of business development, marketing, customer engagement, design and presentation.